I am an innovative product & people manager and business development professional with a PhD in English literature. With over 15 years of professional experience, including roles focused on market analysis, cross-departmental leadership, vendor management, and strategic business development in Europe / US / Asia, I have a well-rounded understanding of industry, customers / clients, and the pain points between. In recent years I have found a satisfying niche that merges my academic background with learned business acumen by focussing on digital transformation, market and business analytics, and business management consulting.

Below is a portfolio of recent projects, roles, and initiatives.

Advanced Business Analyst, Electronic Arts

I am currently employed as an Advanced Business Analyst within the Development Technology & Solutions department at EA. Acting as an in-house business management consultant, this role engages with senior leadership on a diverse range of assignments, from operational to strategic, in response to current and future business needs. The work includes leading discovery sessions, unpacking / analyzing technical & business problems, presenting to stakeholders, and contributing to the overall transformation and optimization of the organization.

 

Digital Transformation, Terminal Operations

Working with a marine terminal in Vancouver to digitally transform their operations and bring workflow and business practices into the 21st century. This work includes documenting workflows, business rules, user roles, and ultimately recommending a new digital future for terminal operations. The goal is to balance business requirements with end user engagement in a way that allows for the safe and efficient operation of the terminal.

 

The Helm

The Helm is a customer facing interactive web application for commercial partners in the marine space. Working across departments, disciplines and time zones, leading this project to success required dedicated leadership, constant learning, active listening, and creative thinking. A deep understanding of UX/UI design, business requirements, and marketing fundamentals were key to the success of this project.

 
Screen Shot 2018-05-29 at 12.56.05 PM.png
nathan-dumlao-Pf8hzoufGy8-unsplash.jpg

Explainer Videos

Working with designers, videographers, and senior leadership to ensure the messaging on complex topics is clear and concise. These videos appear in various marketing materials and documents, as well as featuring prominently on corporate websites.

Understanding the ecosystem of consultants and contractors is an important part of this process, as is the understanding of how to write lively content for short video pieces.

 

Corporate Website Development

Collaborating with creative consultants, internal IT professionals, and senior leadership to ensure the messaging and overall feel of the website provides a fresh look for the company while staying true to brand guidelines and broader company messaging. Understanding the brand enough to reimagine the ways customers can engage with the product is key to these types of projects, and something my teams have excelled at.

markus-winkler-3hBH-ZuvppU-unsplash.jpg
 

Discovery Workshops

I have developed and lead corporate brand development workshops in regional offices located in Vancouver, Connecticut, London, and Singapore. Adapting workshops to suit regional office operations and customer base, these workshops are always dynamic and new. The outcome of recent workshops has been to conceptualize a value proposition and messaging for marketing initiatives, and to leverage those into strategic marketing plans in-line with business development goals.

Picture1.png
Picture1.png
 

Marketing Copy and Key Messaging

Working with clients and partners to dig into the “why” so we can understand the “how” is an important part of the writing and messaging process. Whether it’s trying to find ways to describe complex ideas to a wide audience, or draw out some excitement from dry content, my writing professional and creative background coupled with years of corporate business development experience provides senior leadership and key stakeholders an opportunity to work through ideas to get to the heart of what the company wants to tell the world.

joanna-kosinska-1_CMoFsPfso-unsplash.jpg