We are often at our best when we match our interests and skills to our jobs, and that care and attention can tip the balance between success and failure. When I shifted my focus at work from quantitative research towards strategic digital marketing, I saw first-hand the positive outcomes of moving towards meaningful work. I am happy, excited, and looking forward to 2018.
Here's what I've done in the last year that has changed my reality at work:
- I significantly shifted my work life to something I was passionate about. Lucky for me, strategic digital marketing and platform development was an area of focus that was lacking in our business. The leadership team believed in my abilities and gave me the keys to the car. I've been driving it ever since, and it's been challenging, rewarding, and exciting.
- I put together a team of people across our offices (London, Singapore, and Vancouver) with a crew of consultants and contractors to develop a digital platform for our customers, as well as a marketing website for our B2B service offering.
- I developed B2B strategic digital marketing plans and executed those plans with the teams I put together.
- I travelled to London (UK) four times (or maybe five times?) and worked with some of my favourite colleagues. The people in our London office are great. Just great. Did I mention they are great? Because they are.
- On a personal front, I learned how to navigate the myriad of politics, personalities, and protocols needed to assemble and inspire a cross-departmental global team to bring a product to life within the scope, timeline, and on a budget that made sense. The lessons in leadership were many, and I am grateful to have been given the opportunity to learn them.
So, it's now the start of 2018 and I have a lot of rewarding and challenging work ahead of me. More business travel, at least two new and exciting strategic digital marketing projects, the second phase of the current digital platform project, at least one additional digital platform, and a personal side project that I can't wait to tell everyone about. With such a long to-do list, I'm keeping the following in mind:
- Plan better and smarter: planning is the part that helps the doing. Make lists, put those lists in an order that makes sense, and check things off those lists.
- Change the future by working better today, and accept that the crappy days are part of the process. Let's be honest: some days are better when they are in the rear-view mirror, but the looking back is key. Why was it crappy, how did I contribute to the crap, and does the crap really matter?
- Stop chasing people and opportunities. Instead, work towards goals and relationships, knowing that sometimes it doesn't work out the way you intend and that the not knowing is where learning happens.
- Give myself permission to be both humble and proud at the same time.
- Read more. Watch more movies. Make more music. Talk about all of these things with smart and engaged people.
- Listen to people and continue to be open to new ideas.
I can't wait to see how 2018 unfolds. Hopefully I report back to you guys before the year is out, but if I don't, why not get in touch? Have you made changes to your professional life recently? How's it going? Any advice or tips you want to offer?